Because it's the cheapest revenue you have — bringing back a patient who already trusts you costs far less than finding a new one — and almost nobody runs it systematically. A recall engine turns 'we meant to remind them' into something that happens on its own.

Yes — recall is tied to the patient record rather than a separate spreadsheet, so due dates are accurate and a booked or completed visit updates the same source of truth. A recall list that drifts out of sync is worse than none.

Done well, they're a service, not spam — a timely, relevant reminder that it's time for a review is something patients appreciate. Frequency and channel are set to be helpful, and patients can opt out cleanly.

Yes. Healthcare data deserves particular care, and we architect around confidentiality and access control explicitly — it's a design requirement we discuss with you, not an afterthought.